The Beginning
In fifth grade, I designed the Track & Field t-shirts with my freehand bubble letters. My love for signage and drawing letterforms continued into high school when I learned that I could make it into a career. The rest is history. I applied to the College of Design, Architecture, Art, & Planning at the University of Cincinnati, was admitted into the graphic design program and began the journey to where I am today.
Big brands
Throughout my career, I’ve had the privilege of leading global brand identities for Fortune 500 companies. All images on this site are examples of work I have led in collaboration with multi-functional internal colleagues as well as external agency partners.
Range of experience
Strategy to execution - I translate insights into winning design strategies that build brands. I take pride in shepherding them through execution to ensure the best customer experience possible.
Beauty to industrial - Great design is all about systems that can scale up and down to support an always changing business environment. I’ve successfully done this by balancing different priorities for beauty and industrial brands.
Consumer to B2B - Across both sectors, I have demonstrated the value of design in business and how to leverage it as a competitive advantage in packaging to print and digital to retail.
Get in touch.
Hi! I’m Sam.
Get to know me in 10 questions:
Top three deserted island movies: Wedding Singer, Dirty Dancing, Shutter Island
Go-to Karaoke Song: Man, I feel like a woman! Shania Twain
Coffee or tea? I love coffee! I love the morning ritual.
Best concert: Drake in Atlanta on the final night of the tour. There were cameos out the ying yang!
Give me three words that describe you. Passionate, balanced, integriful.
What was the best birthday you ever had? 27. I visited Austin for the first time and ate all the tacos and enjoyed all of the tequila.
Secret talent: Knowing every lyric to YMCMB raps
Hobby: Crocheting
If I weren’t a designer, I’d be: An elementary school art teacher
Best vacation? Japan