Kimberly-Clark Professional
My time on KCP started at the end of 2017 with the challenge of harmonizing the product brand identities with the parent brand’s. Design work spans the spectrum of touchpoints from environment to revenue marketing to print & digital sales enablement tools.
Pantene
With annual packaging updates, my role on Pantene was primarily focused on pack design, however I had the opportunity to consult and collaborate on digital touchpoints, shelf design and overall brand identity during my tenure working for the brand.
Aussie
Aussie had not had internal Design support before I joined the team. While I supported the brand, I established brand identity guidelines for the base business and line extensions for men & kids and had the opportunity to translate that to packaging, brand experience online.
Kleenguard
Kleenguard became KCP’s primary PPE (personal protection equipment) brand while I was managing it. With that decision came the complete overhaul and relaunch of the brand with design work spanning digital tools, packaging, sales enablement, video and environment.
Wypall
Wypall underwent a transformation to broaden its appeal from narrowly focusing on industrial segments to offering solutions for all tasks, regardless of segment. The architecture redesign required a renewed pack design strategy and tools to support that rollout that I managed internally as well as externally.